It’s been honour for our CEO, Nadezhda Myashkova, and our CMO, Sashka Sashova, to speak on 06 and 07 September at TifHelExpo Thessaloniki, at the “Bulgaria Meets The Euro” event, organised by Green Transition Forum and the Bulgarian-Hellenic Chamber of Commerce and Industry.

Ahead of the one of the milestones of the latest Bulgarian history - Bulgaria joining the Eurozone, we had an extremely productive conversation on the competitive opportunities ahead of Bulgaria, Greece and the region, on the lessons learned from other markets and how to best leverage on this momentum. 

From our Power partner Solutions perspective we stressed on the need of digitalisation in the region to improve productivity and efficiency, leveraging on the SAP ERP solutions, the benefits for the energy sector to build on the SAP solutions, developed on the basis of data points from industry best practices, where SAP has very solid experience and know-how, and on the importance to be mindful of cyber security, leveraging on the SAP cloud infrastructure. 

Building on the strategic partnership on the Balkans, underscoring on the importance of accelerating the relations even more between Bulgaria, Greece and Romania, strategic topics like infrastructure in the region, construction of priority highways, railway connections, road safety, sustainability, innovation and renewable energy sources were covered.

Special participants of the event were Mr. Panagiotis Theodorikakos, Minister of Development of Greece, Mr. Christos Dimas, Minister of Infrastructure and Transport of Greece, Mr. Ivan Ivanov, Minister of Regional Development and Public Works of Bulgaria, Mr. Konstantinos Kyranakis, Alternate Minister of Railways, Mr. Martin Danovski, Deputy Minister of Innovation and Growth, Mr. Ivan Mihaylov, CEO AmCham Bulgaria and Dr. Dimitris Tsibanoulis, Managing Partner Tsibanoulis&Partners Law Firm with his extensive experience as legal advisor of the Bank of Greece, Mrs. Lilyana Pavlova, Vice President of the EIB (2019-2023), Member of SFC, GTF, Mr. Luben Nanov, Deputy Minister of Transport, Mrs. Iva Petrova, Deputy Minister of Energy of Bulgaria, Mr. Veselin Todorov, CEO VVT Engineering LTD, Mr. Dragomir Tzanev, Executive Director at Center for Energy Efficiency EnEffect, Mr. Radoslav Andonov, GEOTRADING, Mr. Todor Ivandjikov, President of BAIA and many others political and business representatives. 

Initiative like “Bulgaria Meets The Euro” is a testimony of Bulgaria’s commitment build a strong partnership in the region in the light of a wider picture to contribute for a stronger business environment within the EU. 

Special thanks to Mrs. Monika Stanisheva and Mr. Sergei Stanishev, Mr. Savvas Karafilidis, Mrs. Maria Divizieva for the dedication to meet institutions and businesses to work together and to further build a favourable environment for feasible action points.