Over the past months we’ve been working very closely with the American University in Bulgaria. 

Driven by our passion to ensure excellence for our Clients and their businesses, we’ve been observing the need to promote in a stronger way SAP and its solutions for the businesses among the younger generation. 

An area with a big opportunity to build on, is to bridge the gap between the courses, studied in the universities with the actual needs of the businesses and the industries. 

We are extremely happy that the American University in Bulgaria is keen on showing its students what the actual business environment is and connecting their classes with the real business challenges. 

On 18 March and 04 April 2025 we co-hosted five sessions at the classes of Prof. Asli Goksoy and Prof. Bettina Lynda Bastian. 

While our purpose was to reveal the opportunities that SAP provides by connecting technology and businesses, to drive efficiency and growth, we truly enjoyed the sparkle of creativity of the students, their willingness to engage in new fields, and their high enthusiasm to embrace new processes and knowledge. 

Special thanks to Prof. Asli Goksoy and Prof. Bettina Lynda Bastian for inviting us, for their confidence in the opportunities that SAP provides, and to the AUBG Provost J.D. Mininger for seeing the value to the American University of Bulgaria and for supporting us in this journey.